2017 CADILLAC XT5
VALUE CREATION FROM CUSTOMER RESEARCH AND ENGINEERING REACH
The center-console storage space happened through my efforts on several fronts:
- Gathered product research at auto shows and online that showed an emerging trend of creating more storage opportunities throughout vehicle interiors, both domestic and globally.
- Presented those results to Program Leadership to leverage them to initiate the project as mainstream (it was no more than a “study” up until that point).
- Took mainstream direction as “gospel” and spent time with the B-side team, HVAC, electrical and structural engineering teams to enable the project as beautifully as budget, time and talent would allow.
- Finalized design’s components to DFM/DFA (Design For Manufacture, Design For Assembly)