2017 CADILLAC XT5

VALUE CREATION FROM CUSTOMER RESEARCH AND ENGINEERING REACH

The center-console storage space happened through my efforts on several fronts:

Gathered product research at auto shows and online that showed an emerging trend of creating more storage opportunities throughout vehicle interiors, both domestic and globally.
Presented those results to Program Leadership to leverage them to initiate the project as mainstream (it was no more than a “study” up until that point).
Took mainstream direction as “gospel” and spent time with the B-side team, HVAC, electrical and structural engineering teams to enable the project as beautifully as budget, time and talent would allow.
Finalized design’s components to DFM/DFA (Design For Manufacture, Design For Assembly)